*My parents still believe there is time for me to change my mind.
I spent eight years in Big Pharma and medical advertising on Madison Avenue in NYC, focusing on the creation of new programs for healthcare professionals. I realized I was born to be an entrepreneur, after working with serial entrepreneur Christopher Whittle at the Medical News Network. Bringing my medical background together with my entrepreneurial spirit, I founded one of the first digital advertising agencies, One Eleven Interactive, which focused on healthcare, specifically targeting healthcare professionals.
Currently, I am CEO of the 111 Group and serve as the Creative Director for Copy. I decided to start a boutique agency so I could focus on concepting and copy. One of my other goals is to tap into the rich talent in this corner of the world, so we can craft campaigns that elevate brands to a whole new level.
Medical school will have to wait until my next life…
with apologies to my parents.
Scout • President & Founder
West Cornwall, CT • 2021 – Present
A boutique agency hellbent on delivering concepts and copy that are totally mind blowing.
One Eleven Group • CEO, Creative Director, Copy
West Cornwall, CT • 1994 – Present
Delivered the agency to Land Rover in the parking lot stature by pioneering digital marketing in the pharmaceutical industry. Because she creates the ads that are category disruptors, healthcare CEOs have a special phone that only rings her office.
Health Pathfinders • Executive Director
West Cornwall, CT • 2014 – Present
Over 7,000 people in Litchfield County are breathing easier now because of her work making healthcare accessible. Like a sherpa with a headlamp, she helped consumers navigate the Affordable Care Act and Veterans get needed care from the VA.
Whittle Communications • VP, Marketing
New York, NY • 1992 – 1994
To this day, the folks at Johnson & Johnson are asked for autographs because she made their brands famous on the Medical News Network. On behalf of senior management, negotiated the shark-infested waters of product management and market research for Janssen, Ortho-McNeil, and J&J corporate.
We’re going to need a bigger trophy case.
Rho Lambda
Gold Quill
Top Ten Senior
Certified Foundation Assister
Certified Community Assister
Certified CHOICES Counselor